Community art spreading positivity for mental health week

Little jar of happiness

Photography by Lauren Peters @meandmygirl
Client
Little jar of happiness.
Project type
Lettering and mural.
Background
Little jar of happiness supports Beyond Blue by donating a share of their profits. One of their most important days in their calendar is World Mental Health Week. 1 in 5 Australians are affected by mental illness, yet many do not seek help because of the stigma.
Brief
To design and hand paint a mural that would reflect the positive impact that flowers have on mental health.



The result
Spreading positivity within the local community for World Mental Health Week. And encouraging locals to check in with their loved ones. Lastly, a cheeky selfie for the gram.
Credit
Lettering and mural by draw&explore, photography by Lauren Peters @meandmygirl, Sophie Timothy

Photography by Sophie Timothy

Photography by Lauren Peters @meandmygirl
Increasing brand awareness through spreading Christmas cheer

pixel.melbourne

Client
Queen fine foods.
Project type
Logo lock up and lettering for ad campaign.
Background
Queen fine foods is an Australian company that produces baking aids. The client wanted to create a playful Christmas campaign to get their audience excited for the festivities (and lots of eating!)
Brief
To design and hand letter a logo lock up that reflected the two types of bakers. We based the concept on apology free baking.

The result
With the collaboration with BWM Dentsu, Queen fine foods, Watermark and ./pixel, we were able to produce a distinctive, fun and light hearted campaign that celebrates home cooks to have a crack at baking and celebrate the Christmas festivities.
Credit
Lettering by draw&explore, digital illustration by Courtney Hopkinson, represented by Watermark, production agency by ./pixel, art direction by BWM Dentsu.
Surging sales with personalised journals

Sportscraft, SABA & JAG



Client
SABA.
Service
Live lettering activation.
Background
SABA is an Australian clothing label that focuses on contemporary mens and womens fashion.
Brief
To increase foot traffic, sales and brand awareness for Mother’s Day, we initiated a live lettering activation.

The result
We successfully created a personal experience that increased brand engagement and awareness with new and existing customers. As well as adding infinitely shareable content (hell social media opportunities!) for SABA.
Credit
Lettering by draw&explore, photography and video by Haven Images, location at David Jones Bourke Street Mall, Melbourne.


Telling stories and connecting through handmade crafts



Client
Kiara Park.
Project type
Lettering and gilding.
Background
Kiara wanted a personalised gift for her sister in law. A keepsake that would tell a story about her nephew, Vinnie Fox. A cheeky and clever toddler that loves nature and being in the great outdoors.


Brief
To design and hand gild a reverse glass sign that best represented Vinnie Fox. I wanted to capture his energy and personality with the use of different textures, finishes and bright colours.
The result
A beautiful gold reflection (literally) of Vinnie Fox that depicts his personality. Being able to hear about Vinnie created a greater sense of connection to him and I couldn’t be more proud to be part of creating a tribute for the cute little guy.
Cheery branding becomes Melbourne’s happiest flower delivery

Little jar of happiness

Photography by Sophie Timothy

Photography by Steph Wallis

Photography by Steph Wallis
Client
Little jar of happiness.
Project type
Lettering and branding.
Background
Little jar of happiness is the happiest flower delivery in Melbourne. They specialise in creating statement blooms and naturally styled flowers for every occasion.
Brief
To design and create branding that best reflected Little jar of happiness.

The result
An unforgettable brand identity that flower lovers and customers associate happiness with.
A brand that has now become Melbourne’s happiest flower delivery service.
Credit
Lettering and branding by draw&explore, letterpress by Saint Gertrude, foil printing by Mickey loves Jacqui and photography by Sophie Timothy and Steph Wallis.


Photography by Sophie Timothy
Some of our fab and fun clients







