Case Studies - Draw & Explore | Lettering, Signwriting & Design

Community art spreading positivity for mental health week

“Lyn’s commitment to her craft is second to none and it really shows. Everything she touches comes together with the greatest skill and care, and we couldn’t have been happier with the result. The colours, the illustrations, the lettering – all perfect. We still get compliments about this piece today. Thank you Lyn!“

Sam Williams

Director
Little jar of happiness

Photography by Lauren Peters @meandmygirl

Client
Little jar of happiness.

Project type
Lettering and mural.

Background
Little jar of happiness supports Beyond Blue by donating a share of their profits. One of their most important days in their calendar is World Mental Health Week. 1 in 5 Australians are affected by mental illness, yet many do not seek help because of the stigma.

Brief
To design and hand paint a mural that would reflect the positive impact that flowers have on mental health.

The result
Spreading positivity within the local community for World Mental Health Week. And encouraging locals to check in with their loved ones. Lastly, a cheeky selfie for the gram.

Credit
Lettering and mural by draw&explore, photography by Lauren Peters @meandmygirl, Sophie Timothy

Photography by Sophie Timothy

Photography by Lauren Peters @meandmygirl

Increasing brand awareness through spreading Christmas cheer

“Lyn is an absolute dream to work with! Her bubbly, lovely personality makes it a super fun process, and her work speaks for itself - just beautiful. 10/10 communication, clarity in expectations, and meeting of deadlines. On this specific job, Lyn was tasked with creating typography out of cake - exploring different icing, decorations, levels of detail etc - and she made the process as fun as it sounds!”

Haley Polacik

Executive Producer
pixel.melbourne

Client
Queen fine foods.

Project type
Logo lock up and lettering for ad campaign.

Background
Queen fine foods is an Australian company that produces baking aids. The client wanted to create a playful Christmas campaign to get their audience excited for the festivities (and lots of eating!)

Brief
To design and hand letter a logo lock up that reflected the two types of bakers. We based the concept on apology free baking.

The result
With the collaboration with BWM Dentsu, Queen fine foods, Watermark and ./pixel, we were able to produce a distinctive, fun and light hearted campaign that celebrates home cooks to have a crack at baking and celebrate the Christmas festivities.

Credit
Lettering by draw&explore, digital illustration by Courtney Hopkinson, represented by Watermark, production agency by ./pixel, art direction by BWM Dentsu.

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Surging sales with personalised journals

“Thank you so much for everything, and being such a dream to work with. It was such a successful activation. We were able to surpass our target goals with the live lettering. Hopefully something we may do again in the future.”

Brittany Kerin

PR Executive
Sportscraft, SABA & JAG

Client
SABA.

Service
Live lettering activation.

Background
SABA is an Australian clothing label that focuses on contemporary mens and womens fashion.

Brief
To increase foot traffic, sales and brand awareness for Mother’s Day, we initiated a live lettering activation.

The result
We successfully created a personal experience that increased brand engagement and awareness with new and existing customers. As well as adding infinitely shareable content (hell social media opportunities!) for SABA.

Credit
Lettering by draw&explore, photography and video by Haven Images, location at David Jones Bourke Street Mall, Melbourne.

Telling stories and connecting through handmade crafts

“I was in absolute awe when I saw the finished product. The best part was the reaction from my sister in law and her son, when they opened their gift. Being part of the process of storytelling, will always keep me connected to my nephew. This little gift will be treasured forever. Thank you Lyn, working with you was such a delight!”

Kiara Park

Healthcare worker

Client
Kiara Park.

Project type
Lettering and gilding.

Background
Kiara wanted a personalised gift for her sister in law. A keepsake that would tell a story about her nephew, Vinnie Fox. A cheeky and clever toddler that loves nature and being in the great outdoors.

Brief
To design and hand gild a reverse glass sign that best represented Vinnie Fox. I wanted to capture his energy and personality with the use of different textures, finishes and bright colours.

The result
A beautiful gold reflection (literally) of Vinnie Fox that depicts his personality. Being able to hear about Vinnie created a greater sense of connection to him and I couldn’t be more proud to be part of creating a tribute for the cute little guy.

Cheery branding becomes Melbourne’s happiest flower delivery

“Lyn knows just how to create something unique and full of personality, and how to translate that personality into a distinct and memorable brand identity. We are so thrilled we had her to help us bring our brand vision to life. Love your work, Lyn!”

Kate Williams

Director of happiness
Little jar of happiness

Photography by Sophie Timothy

Photography by Steph Wallis

Client
Little jar of happiness.

Project type
Lettering and branding.

Background
Little jar of happiness is the happiest flower delivery in Melbourne. They specialise in creating statement blooms and naturally styled flowers for every occasion.

Brief
To design and create branding that best reflected Little jar of happiness.

The result
An unforgettable brand identity that flower lovers and customers associate happiness with.
A brand that has now become Melbourne’s happiest flower delivery service.

Credit
Lettering and branding by draw&explore, letterpress by Saint Gertrude, foil printing by Mickey loves Jacqui and photography by Sophie Timothy and Steph Wallis.